PrintKEG, Beaufort, SC

How can PrintKEG expect to grow appreciably bigger in a sector chock full of Web-based competitors? Mullen notes PrintKEG's niche is the cheapest price for small quantities. When the quantities reach a level in which it becomes more cost-sensible to print offset, he recommends other printers.

"The most important benefit is our PrintKEG Promise," adds Mullen of his money-back-if-not-delighted reprint or refund guarantee. "Our guarantee on prices initially attracts people to us, but it's the ease of the overall experience that keeps clients with us."