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Mullen himself monitors customer service e-mails that come in to PrintKEG, and takes comments and suggestions seriously. When shipping charges drew the ire of some clients, he sought out ways to lower his internal costs so that he could reduce shipping fees.
Social networking applications engage current and potential clients in a number of ways for PrintKEG. Facebook, LinkedIn, Twitter and YouTube are just a few of the outlets PrintKEG has exploited in its quest to become a new-era marketer. In fact, it has commercials that can be found on YouTube.
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- Companies:
- Xerox Corp.
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