PrintKEG, Beaufort, SC

"Social networks are part of our lives now, and I don't think companies have a whole lot of choice but to use them," Mullen remarks. "We don't rely on traditional means of advertising anymore, like television ads or the phone book. We update on Twitter and build connections through LinkedIn. We're also experimenting with Yelp, Google Wave and foursquare. So far, they have made a very nice impact."