Printnation.com--Inside, Looking Out

David Steinhardt has built a 17-year career on being what he terms a professional outsider—having worked for four industry associations. Today, Steinhardt is vice president of industry relations at PrintNation.com. He's now an Internet insider.

BY MARIE RANOIA ALONSO

David Steinhardt was an outsider—if you consider being knee-deep in association work and issues the definition of outside the actual nuts-and-bolts of the printing industry. Interesting. What if the definition of inside the commercial printing industry also meant being an insider at an emerging Internet company, serving the equipment, production and business needs of the commercial printing industry? This is Steinhardt today.