Printnation.com--Inside, Looking Out

What are the key barriers to buying online? First, is access. It appears that most printers' online access was born out of the need to transmit files electronically; however, Internet access is still available in only four out of five companies.

Secondly, the mechanics of the buying process on the 'net have to mirror the traditional buying process. The electronic version must have similar payment terms, custom pricing, as well as reliable customer support and service.