Printnation.com--Inside, Looking Out

Third, and perhaps most important, the buyer has to feel comfortable with buying online. Convenience and pricing are important; however, building a strong relationship with the buyer—just as in the past—will be essential.

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PrintNation.com and Steinhardt, individually and collectively, are interesting case studies on the evolution of the community of print. It seems as though every aspect of the printing community is being attracted to, or targeted by, the Internet.