Prisco Enhances Sales Organization with Appointment of Michael White as SVP, North American Sales

NEWARK, NJ—February 3, 2015—Printers’ Service (Prisco), announced a major strengthening of their sales organization in North America. Michael White has been appointed as senior vice president, sales for North America. This new position merges the Digital Division with Legacy sales under one reporting structure.

“I am happy to announce that Michael White will bring his many years of successful experience in business and sales management to benefit the entire Prisco organization in North America," announced Bruce Liroff, president of Prisco. "Mike will be working closely with our over 75 sales representatives to further develop Prisco’s professional sales and support approach to better serve our customers with innovative digital and pressroom solutions.”

White recently held the position of vice president of sales for PriscoDigital LLC and was a key individual responsible for their success in the marketplace. White came to Prisco organization with over 21 years of experience with Agfa in North America in CTP, consumables and wide-format imaging. “Mike’s customer-centric approach to the industry has contributed to his success in the introduction of both mid-level and high-end inkjet systems to the market. We believe that Prisco’s position as the number one pressroom solutions provider will be further enhanced with Mike’s new role as senior vice president, sales,” added Liroff.

About Prisco
Prisco is the world's leading manufacturer and distributor of offset pressroom chemistry, coatings, adhesives, blankets, supply items and process control equipment. Headquartered in Newark, NJ, Prisco has provided quality products, pressroom expertise and superior support services to customers for over a century. PriscoDigital LLC focuses on providing complete digital print solutions backed by the superior service, technical and customer support that Prisco has always been known for. Prisco Digital configures color-managed systems with Ricoh cut-sheet digital presses and HP Scitex wide format inkjet systems.

Source: Prisco.