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Moving forward, Anderson reveals plans to make dokshop even more robust by adding e-blast services, and the ability to purchase targeted mailing lists for customized direct mailers. Personalized URLs (PURLs) will also become available to help track responses, collect data and provide complete reporting capabilities. With these upgrades the company hopes to add 100 to 200 storefronts in the next two to three years.
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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