Prisma Graphic: All the Right Moves

Anderson gives much of the credit to dokshop, Prisma's homegrown online ordering system that was launched in 2001. The dokshop system started out as a simple business card ordering Website and has since become an integral part of the company's business strategy.

"Our dokshop system has enabled us to service the marketing supply chain needs of almost 200 of our customers through online business-to-business storefronts, with about 40,000 users worldwide," explains Anderson. "Almost 35 percent of our business today falls outside of traditional printing, and we fully expect the trend to continue as more and more integrated services are added."