Prisma Graphic: All the Right Moves

Battling Online Suppliers

"Technology has become such a large part of our business today; we now employ almost as many programmers as press operators," notes Rob Steele, Prisma's marketing and e-commerce director. "Last year, we figured we were losing about 20 percent of our customers' business to online printers, so it made sense that we create our own aggregate Web-to-print solution.