Prisma Graphic: All the Right Moves

Prisma also added a new mailing department, which made the 130-employee company one of the largest mailers in the metro Phoenix area based on the number of pieces dropped into the mail stream each month.

"We had been using local lettershops, but decided we wanted more control over our mailings to deliver on our promises to clients," Steele points out. "Since then, our overall fulfillment business has grown. Orders get turned faster, and everybody is always on the same page." The printer is in the process of implementing the USPS Intelligent Mail Barcode (IMB) system to help facilitate their clients' lead generation.