Process Optimization — Makereadies Mean Money

For a variety of reasons, all three printing executives agree that it's not practical to treat makereadies for short-run work as a profit opportunity by enforcing charges--for preflighting, file fixing, proofs, etc.--that might be included with other work.

"Some of our jobs can be so small, even just a couple hundred dollars. So how much more can you hit clients up for fixing a file?" Moda asks rhetorically.