Process Optimization — Makereadies Mean Money

"We had maximized their makeready potential," says Jerry Keller, executive vice president. "We try to keep the minimum run to 12,000 full sheets because, on a 40? press, that's what you need to break even."

Clients Push for Digital

The company, which has 42 employees, serves a high-end customer base, so its standard output is four-plus colors with a 200 line screen, and it produces a lot of 300 line screen work. "We were being pushed by our clients for a digital offering," Keller notes, "but we did not have a demand for variable printing. We needed high-quality short-run capability."