Process Optimization — Makereadies Mean Money

A typical case is a customer that produces catalogs in longer runs throughout the year, but then needs just 1,000 or so additional copies for a special event. Telling the customer "no" was unacceptable, Keller says, so the company first tried covering those runs with its 40? presses, at a loss. Subsequent attempts to outsource the work for all-digital printing didn't meet Universal's quality standards.