Producing True Works of Art

Challenge

Museum Store Products initially purchased two digital color copiers. While this allowed the company to expand its product line to include matted color prints, color consistency and quality were ongoing problems.

“We could print something in the morning and, if we needed to reprint part of it just an hour later, the color would not come out the same,” says Huntley. “We were color correcting almost everything. You can imagine when you have to reproduce a recognized masterpiece, color is critical.”

After the installation of a RICOH (Booth 2022) Pro C900 digital press, those issues were addressed, and the business continued to grow. Museum Store Products also began to see new opportunities for product development. Ricoh representatives kept in close touch with Museum Store Products decision makers, including Huntley and his graphic manager, Shane Butts. Huntley and Butts wanted to stay on the cutting edge of color capabilities and application variety as their business grew.