Haig’s Quality Printing — Betting on Color

To satisfy what can be very particular demands, Haig’s uses stochastic screening, the six-color Hexachrome process and Van Son’s Vs Series inks to produce the vivid and dynamic color the company calls “dimensional printing.”

In 1993, when the printer moved from Palm Springs, CA, to set up an all-new shop in Las Vegas, Haig’s began experimenting with stochastic screening. The process utilizes smaller dots in a random pattern on the printing plate to prevent moiré and to more accurately reproduce color shading. In addition, Hexachrome, a patented process developed and licensed by Pantone Inc., employs six process colors for printing rather than the conventional four, dramatically increasing the gamut of printable color, from subtle fleshtones to bright fluorescents. Combining these processes gives the printed image a depth that’s almost three-dimensional.