2012 Hall of Fame: Volker Petersen - Smooth Sailing to Success

"In 1997, we made the decision to focus on the magazine and catalog markets," Petersen remarks. "We sold the insert division on the West Coast, sold our Franklin, KY, plant and made some acquisitions­—all in the same year. We bought Graftek, added the printing arm of Kendall Publishing and entered into a long-term agreement to print their products. The whole realignment and strategic focus really brought Brown to where it is today."