Profit-Minded Printers Seeking New Opportunities Install Heidelberg Solutions: Profit-Minded Printers Seeking New Opportunities Install Heidelberg Solutions

The company provides digital printing, including VDP, wide-format, labels and POP display through its co-branded company, Skyblue Graphic Services. All of the company’s activities are united by its objective to form lifetime relationships with clients by providing them with innovative, cost-effective print merchandising solutions throughout the entire product lifecycle.

Fidelity Printing Increases Cutting Capacity by 30 Percent with POLAR 115 Xplus

Fidelity Printing, St. Petersburg, FL lauds its recently installed POLAR 115 Xplus guillotine cutter for its programmability and outstanding ease of use. The new cutter replaces an aging Wohlenburg machine and joins a 20-year-old, 36˝ POLAR that “still runs like a champ,” according to company president Robbie Hasson. Where the older cutter currently is reserved for the cutting and trimming of digital output, however, the new POLAR 115 Xplus machine is used to cut and trim the company’s offset-printed, finished work.

“Not only does the POLAR 115 Xplus run 30 percent faster than our existing machine, but the programming (via the 18.5˝ touchscreen) is extremely user-friendly, and its ability to store and recall often-used templates is outstanding and saves a lot of time,” Hasson said. The company’s full-service bindery also contains a Stitchmaster ST 350 6-pocket saddlestitcher.

Fidelity Printing has served customers in the industrial, medical, educational, advertising and retail markets for more than 30 years. A period of rapid growth finds the company expanding in several different directions at once. In addition to offset and digital printing, including VDP, the company also offers, mailing and fulfillment, as well as PURLs and other web-based services.

“We’re in the communication and distribution business, where printing is a critical element of our overall marketing mix, one that frequently drives everything else, up to and including our web-based services. Instead of simply asking our customers what they need, we also ask them how they plan to use it.”