Digital Finishing: Crossing the Finish Line

It is cost-prohibitive for many small digital shops—a term inherently redundant, given the size of the typical digital specialist—to boast every piece of digital finishing gear for every need that may arise. That won't stop Johnson from striving to keep all work in-house.

"Since so much of what we do requires fast turns, there's no time to send jobs out to be finished," he says. "There's also so much cost relative to sending work out—gathering, packing, doing a PO, dropping off, waiting and picking it up. We have always, from day one, wanted to finish as much as we can. For us, it's a big point of differentiation.