Digital Finishing: Crossing the Finish Line

It's like blowing a tire on the last lap of the Daytona 500—infuriating and oh-so costly, mainly because there are plenty of competitors nipping at your heels, ready to pass you by. But you need not be Jeff Gordon to appreciate the value of a short, compact and linear digital finishing workflow.

Larry Vaughn, president of Houston-based Ideal Printers, is one of the industry's deans of business card printing. They're a necessary evil and boast a fraction of the margin reaped from your typical church bake sale. "You don't sell business cards to maximize profit. You try to minimize your loss," Vaughn notes.