Progress Printing -- Boom, Not Gloom

Someone neglected to tell Virginia's largest independent commercial printer that a recession has been gripping the country.

"Although 2003 was a very tough year in the printing industry, we adjusted," notes Jeff Sims, sales manager. "We had to market ourselves more heavily in an off year in order to get our name out there. We formulated a very elaborate sales plan and put together a corporate sales team covering specific markets.