Progressive Impressions International -- Digitally Driven
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Internet-based marketing program for Caterpillar. Sales agents use a Web-based program hosted by PII to create and order marketing materials, which are then printed and shipped—usually within 48 hours. Agents can specify the specific materials and quantity they need, thereby eliminating waste. By using an approved Caterpillar template for the design, Caterpillar dealers are able to leverage powerful brand equity while maintaining the corporate identity.
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