Promotional Products — Broadening Portfolios

According to the Advertising Specialty Institute (ASI), promotional product sales reached a record $17.8 billion in 2005.

Product Meld
Most printers don’t actually manufacture or print the promotional products they offer. They are more of a go-between for what their clients want, using a distributor or broker. Smaller printers prefer to utilize product search services such as pmdm.com to purchase from multiple suppliers, which can lower costs.