Promotional Products — Broadening Portfolios

It’s not just the large graphic arts companies that are reaping the rewards of jumping into this arena. Many small- and mid-sized commercial printers are looking at advertising specialties as a new opportunity to increase revenues.

“We’ve been selling promotional products for 10 years,” says Greg Meeker of Jefferson City, MO-based Brown Printing. “Until recently we had two people dedicated to sales with annual (promotional product) sales of $440,000.”