Promotional Products — Broadening Portfolios

Brown Printing mostly targets its existing client base, with its sales staff working together to refer business back and forth from the print side to the promotional products side.

“We have current print customers that started out as promotional products customers,” Meeker points out.

Sterling Idea
The idea of offering a total package to clients, along with the added revenue opportunities, is just what John Evans, vice president of Sterling Sommer, is seeking.