Propago W2P Users Find New Revenue Stream Opportunities

Modern web-to-print solutions enable new and varied business applications

 Printers are expanding their service offerings to unlock new lucrative revenue

• Efficient handling of programs for corporate stores, online pop-up suppliers, holiday and event storefronts, and employee recognition portals
• Path to growth by implementing new business applications and leveraging advanced capabilities beyond the marketing storefront

Propago web-to-print users find exciting new revenue stream opportunities by creating company stores and uploading products such as apparel and promo using different display configurations. | Credit: Propago

With an established reputation as the leading web-to-print software solution for the commercial printing industry, Propago is pleased to see steady growth among its customers as they leverage the advanced capabilities of modern web-to-print technology to expand business opportunities into more varied and lucrative applications such as open storefronts and employee appreciation portals.

Printers using Propago to offer web-to-print services to clients already have a foot in the door. They are landing new revenue opportunities simply by making existing clients aware of possibilities that would typically be outsourced to a different service provider.

“As the leading web-to-print software solution in the industry for B2B applications, we are constantly searching for new revenue streams that our users can take advantage of,” says Propago’s CEO Rick Aberle. “Our goal is to allow our printer customers to stand out above their competitors, differentiate themselves with a wide range of programs beyond the marketing storefront, and take their business to the next level. In today’s market, successful printers are diversifying their revenue and broadening their business opportunities with new solutions that allow them to maintain a leading edge.”

Propago’s web-to-print solution has gained a strong foothold among printers as they break into adjacent print markets, enhance their customer experiences, form new partnerships to complement their print offerings, and automate their internal processes to improve efficiency.  Propago customers praise the powerful platform as a valuable tool for finding new business applications beyond conventional web-to-print storefronts. Its clients have discovered new revenue opportunities by efficiently handling programs such as company stores, online pop-up suppliers, and employee recognition portals. These can be either long-term or short-term programs.

What do we mean by this? Organizations use the Propago platform to easily create company stores and upload products such as apparel and promo using different display configurations. Online storefronts for employee gifting and rewards programs contribute to appreciation and retention while allowing the organization to control what funds employees receive and what products they can see. Businesses are creating limited-time online stores for specific projects like school spirit programs, fundraisers, and seasonal events by using the Propago platform. Tradeshow exhibitors reserve and order necessary equipment such as monitors, booth tables, and banners through the portal.

“One of our customers, an electric utilities company with over 250 employees, used Propago to provide employees with a no-frills online portal for ordering uniforms with ease while getting insight into volume and costs,” recalls Aberle.

Having these solutions has distinguished both Propago and its customers. “Our customers tell us that their outreach to business customers allows them to foster better customer engagement and loyalty while boosting customer satisfaction and sales,” says Aberle. “They find that our platform with its intuitive design and functionality enhances the user experience and makes it simpler for customers to buy, thus increasing revenue.”

Source: Propago

The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.