The Survey Says. . . Emerging Green Strategies

Also, alternative energy sources will be purchased on a more frequent basis by print service providers and graphic arts vendors. Many companies will also take steps to neutralize their carbon footprint, and some are doing that already.

On the whole, green adoption is strong and growing. It promotes social responsibility and can also carry marketing benefits. As more companies adopt green strategies, however, it will be more difficult for businesses to differentiate themselves. Savvy marketers will become carbon-neutral, buy alternative fuels and use environmentally friendly consumables as they strive for further differentiation.