Protecting Those Who Promote You —Cagle

Not to hum a worn-out tune, but I’ve always been a proponent of printers supporting not only national trade magazines, but your local newspapers as well. When you e-mail the trade mags with your announcements, make sure you “cc” the local paper. The newspaper is still a viable source for local news that can’t be found elsewhere. They really want to print what’s going on with local businesses, and they’re in a tight spot revenue-wise because of competing technologies.