Protecting Those Who Promote You —Cagle

“Turn on your heartlight...let it shine wherever you go.”

Look, I know you guys want to make an appearance at the major shows, but if you don’t have anything new in the pipeline, that’s fine. Take a page from 4Over’s book. Last year, 4Over featured gaming tables at its Graph Expo booth. It didn’t have squat to do with printing, but the trade printer made some friends and got its name out there for potential customers. That will be remembered far longer than a hollow press conference.