Provost Academy Personalized Enrollment Campaign - PODi Case Study

Like the URLs, unique QR Codes were generated for every recipient. When scanned, the codes led to a mobile optimized version of the personalized landing page, which presented the survey in a condensed drop-down box for mobile compatibility.

The mobile user was also given the option to refer-a-friend after the Thank You page appeared. Assuming that a mobile responder would generate a mobile referral response, a general version of the mobile landing page was also created for maximum usability.