Provost Academy Personalized Enrollment Campaign - PODi Case Study

Provost Academy purchased a list of current high school students, but unfortunately, it contained very little information.

The data provided was limited to:

• Student Name
• Parent Name
• Mailing Address (including City, State and Zip)
• Gender
• Forecasted High School Graduation Year

Due to the limited information, creative ways to use every piece of data available had to be devised. To improve connections with recipients, the list was segmented by gender and the direct mail and campaign site used gender-specific imagery to further personalize each element of the campaign.