Provost Academy Personalized Enrollment Campaign - PODi Case Study

Offer
The iPad sweepstakes was a compelling offer. To maximize response the process for entering the sweepstakes was simplified. Responders would simply go to their Personalized URL or scan the QR Code on their mail piece with a mobile device and be automatically directed to a mobile version of their personalized landing page. After confirming a short pre-populated form and clicking “submit,” responders were entered into the sweepstakes. The entire process could be completed in less than a couple of minutes.