Provost Academy Personalized Enrollment Campaign - PODi Case Study

The billboard side of the mailer addressed both audiences and included two panels. One panel was personalized for the student, and the other was personalized for the student’s parents. To clearly identify the panels for our audiences, the background imagery for each panel was slightly different. The student’s panel showed a sheet of ruled, white paper and the parent’s panel showed a sheet of ruled, yellow paper. A personalized QR code was prominently featured on the student’s panel, so responders had an opportunity to enter the iPad 2 sweepstakes without opening the mail piece or typing their Personalized URL address into a Web browser. Additional personalization was added to the billboard side by incorporating doodles that a student might draw in class, including “(student’s initials) Rules.”