Provost Academy Personalized Enrollment Campaign - PODi Case Study

When the student opened the mail piece, it revealed a personalized headline and copy describing a student’s ideal school lifestyle. The student’s Personalized URL was featured at the end of the copy to reinforce the call-to-action.

When the parent opened the mail piece, the headline acknowledged a parent’s desire to give their child the best and utilized their student’s name. The copy acknowledged a parent’s concerns about giving their child the best education and assured them that Provost Academy could be the place their child thrived. The call-to-action, to visit the Personalized URL, was reinforced in the copy.