Provost Academy Personalized Enrollment Campaign - PODi Case Study

The goal was to increase new student enrollments by increasing the number of opportunities a parent and/or student had to respond. Specifically, the campaign needed to:

• Address dual audiences (students and parents) successfully
• Capture data about the high school students and/or parents who responded to make future communications more relevant
• Define similarities between students and/or parents who showed interest in Provost Academy for more effective marketing
• Be 100 percent trackable for clear ROI
• Incorporate a referral program to generate new leads

Results
Working with Barnett Murphy Direct Marketing (BMDM), a cross-media campaign was developed that addressed students and parents relevantly. The campaign was the most successful direct marketing effort in Provost Academy’s history.