Provost Academy Personalized Enrollment Campaign - PODi Case Study

If they chose not to enroll in Provost Academy, they were able to confirm a pre-populated form to be entered into the iPad 2 sweepstakes. Students were given 10 choices as to why Provost Academy might be right for them. The choices helped collect information that determined the student’s level of interest in Provost Academy, so they could be properly qualified as a lead for Provost Academy’s post-response follow-up.