Provost Academy Personalized Enrollment Campaign - PODi Case Study

Once a student or parent submitted their form, a Thank You page appeared and they were informed that the iPad 2 sweepstakes winner would be selected on the first day of school. If they chose to make a referral on the Thank You page, a pop-up box thanked them for doing so. When a referral was submitted, an e-mail was automatically generated to the referral, which appeared to have come from the referring party. The e-mail contained a link to the General URL, which was identical to the Personalized URL that the referring party hit, except it did not contain any personal information. All referral data was uniquely tracked and personalized from the referring party.