Speaking engagements aren't just for CEOs anymore. Encourage salespeople and other employees to get on the circuit, as well. Soon, customers will think of your business as staffed by charismatic, well-spoken, knowledgeable employees.
PR is like a positive vicious circle. When you have accomplishments, you're in the news. When you're in the news, you have more accomplishments. Strategically upping your industry profile will elevate your jungle cat cry from a feeble meow to a mighty roar. No claws necessary. PI
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.