Ever notice that some printing companies seem better-known than others? Aren't you jealous of their new presses, new employees, fat contracts and sustainable growth? These firms aren't just lucky. At some point, each of these companies likely made an effort to strategically raise its industry profile. As a result, they vaulted to big cat status and now enjoy its attendant rewards: an improved industry reputation, stronger customer loyalty and better sales.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.