Ways to Roar Like a Big Cat –Farquharson/Tedesco
Would the tiger let news of its latest kill escape the jungle's awareness? Similarly, your company should be in the press whenever it adds equipment or capabilities, makes a significant hire, wins an industry award or creates a new business unit.
Every time your company appears in the news, you send the message that you're on the move. With a disciplined press release program in place, the cumulative effect of having your company's name frequently in the news will make it easier for your sales reps to get appointments and win more business.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
