PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

"In response to this attitude, many publishers continue to narrow the focus of their titles, in order to deliver more fully committed audiences that are captivated by the specialized content," Marcoux continues. "Alternatively, some take the approach of capitalizing on strong existing brands through product line extensions of successful magazines, like Vogue launching Teen Vogue or Elle spawning Elle Girl, or Maxim leading to Maxim Goes to the Movies."