PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

In addition, some media companies are pursuing brand extensions by attempting to translate their television success into a magazine audience, says Marcoux. Examples of such multi-channel growth include the ESPN, Oprah and This Old House brands, he notes. "Expectations are that both approaches (to line extensions) will continue to flourish, especially among the more financially secure publishers who remain focused on long-term growth," the printing exec adds.