PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

Hanson says Banta also has worked very hard to take advantage of new postal rate changes. "In 2002, we saved our customers $2 million in postage. Through October 2003, we've saved them $2.6 million in postage," he reports.

"The new experimental co-palletization rate has yet to yield much of any return for our marketplace," Hanson continues. "Both the structure of the rate and the large capital investment just haven't driven much savings to our customers. We continue to explore this and other ways to save money on postage."