PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

Faced with the depressed market conditions of the last three years, publishers have had to aggressively look to reduce costs and drive alternate revenue streams, the Banta exec says. "As their print partner, we've looked at ways to change the workflow to help them offset the drop in ad sales, plus develop revenue generating services. One example is the new prepress workflow we call Emerge. This PDF-based workflow has enabled our customers to significantly reduce prepress costs, as well as reduce cycle time," he explains.