PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

"At Quebecor World, we are finding that the techniques and technologies originally designed for direct mail are now migrating to the covers and inserts of magazines to further engage the readers," the company exec continues. "Looking ahead to 2004, printers will need to balance the need for ongoing productivity investments while faced with depressed market prices and relatively soft demand. Some smaller companies will not be able to survive these pressures, so the number of consolidations and plant closures will continue to increase."