PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

RR Donnelley also continues to focus on cycle time, Knotts reports. "We know that a last minute advertisement can make a huge difference in a publisher's economics. We also believe that this focus helps make print more competitive with other media options," he says.

Knotts agrees with Marcoux that financial pressures are becoming a bigger issue for some publication printers. "Publishers are becoming increasingly concerned about the financial health of their printer. Publishers in all segments are looking more intently for a printer that they believe will make a good long-term partner," he says.