PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

Nine of the 12 major advertising categories tracked by PIB registered dollar gains for the year-to-date comparison, but only two—Drugs & Remedies (up 8.8 percent) and Home Furnishings & Supplies (6.9 percent)—showed any significant growth in ad pages. The categories hit the hardest in terms of lost pages were Direct Response Companies (-13.9 percent), Media & Advertising (-9.5 percent), Food & Food Products (-9.6 percent), Financial, Insurance & Real Estate (-9.2 percent), Public Transportation, Hotels & Resorts (-7.9 percent) and Technology (-5.3 percent).