PUBLICATION PRINTING -- Getting the Numbers To "Ad" Up

New title launches already have been a bright spot for Banta in 2003, reports Hanson, and he expects that trend to continue next year. "Through September 2003, we'd already been printing more startup magazines than in all of 2002 or 2001. These startups come from both spin-offs of existing magazines and completely new launches. This tells me that the publishing community still believes that ink-on-paper magazines are the best way to communicate with readers," he says.