Publication Printing--Not Business As Usual

Publication printers are rising to meet the demands of rapid technological change, competition from the Internet and the changing whims of publishers. Will 2000 carry a darker dawn for this segment? Yes and no.

BY MARIE RANOIA ALONSO

As 1998 came to a close, the outlook for the publications segment was bright, despite the consolidation of titles that impacted the market's major players. Overall, the minds of the publications market called for continued growth for the segment throughout 1999, with particular emphasis on the hearty performance of the special-interest title.