Publication Printing--Not Business As Usual

"The top 10 computer titles are down 17 percent year-to-date, which is about 6,000 pages," he explains.

On the positive, with all signs pointing to a continued strong economy for 2000, experts predict another solid year in advertising for the publications segment. Though 1999 started slow, it improved to the point that pages were up almost 4 percent. For the year 2000, hot categories—with hotter ad dollars on the ready—include telecommunications and the dot.com companies, which are proliferating virtually every segment of human existence, from automotive to home improvement to sports to education to (believe it or not) commercial printing.